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When you're in session, the person who needed the courage to call can't reach you. Most therapy calls come from someone who finally worked up the courage to dial.
If they hit voicemail, the resolve fades and they don't try a second time. Clara picks up with care, asks gentle intake questions, and texts you the lead so you can call back warmly — without losing the moment.
Counselling is one of the few service businesses where the first call is the hardest one the customer will ever make. It often takes weeks or months for someone to decide they want a therapist. They finally dial — usually between a meeting and a child pickup — and if they get voicemail, the resolve almost always fades. Most people who hit voicemail don't try a second number.
The economics matter, but the human cost matters more. Research from Harvard Business Review on lead response found businesses contacting a new lead within five minutes are 100 times more likely to make contact than those waiting thirty. For a counselling practice that runs on long-term relationships, the practice that picks up — or whose virtual receptionist does — gets the intake call, and the intake call is the start of months or years of work that changes a life.
Industry research from Invoca puts the small-business missed-call rate around 25%. For private-practice counsellors who are in sessions back-to-back, the real rate runs higher. The hidden cost isn't a missed billable hour — it's a person who needed help and didn't get a call back. Every answered call is potentially someone who finally finds the support they've been waiting to ask for.
New client intake
Couples therapy
Anxiety & depression
Family therapy
Insurance verification
Sliding-scale enquiries
Crisis callbacks
Telehealth bookings
One business, multiple people, total coverage.
Everything in Solo, then:
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