When you're at a viewing, you can't always answer the phone. Most property calls are time-sensitive. A buyer wanting a viewing, a seller chasing an update, a tenant reporting a repair.
When someone calls and nobody picks up, they move on to the next agent. Clara makes sure every call is answered, every detail is captured, and every lead reaches you — even when you're out of the office.
Every missed call in estate agency is a missed transaction. A viewing request, a valuation inquiry, a buyer asking about a property they've seen online — these calls are time-sensitive in a way that almost no other business category matches. The person who wants to book a viewing has several other agents' numbers on their screen. They'll work through the list.
Research published by Property Industry Eye estimated that missed calls cost UK estate agents £119m per year. The figure is large because the transactions are large — but the mechanism is the same as in any small service business. Someone calls, nobody answers, they call a competitor.
For smaller agencies and sole-agent practices, the problem is structural. Viewings take agents out of the office for hours. Negotiating an offer requires full attention. The phone rings when the agent is unavailable, and the default is voicemail — which most callers won't leave, and which signals to a potential vendor that the agency might not be responsive enough to sell their home. Research from MIT and Harvard Business Review found that businesses responding to a new inquiry within five minutes are 100 times more likely to make contact than those who wait thirty minutes.
Viewing requests
Valuation bookings
Buyer and seller inquiries
Tenant maintenance reports
Landlord instructions
Portal lead capture
Offer status updates
Weekend & after hours
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Last reviewed May 2026
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Clara also publishes free, no-sign-up generators built specifically for estate agents.