Co-founder, Clara
Adam is a co-founder of Clara. He writes about building growing businesses, the difference between being busy and building something, and what it actually takes to scale.
11 July 2026
A customer asked us not to promote Clara in his area, worried his competitors would benefit from the work he'd put into training it. Here's why they can't.
10 July 2026
Plumbing emergencies don't keep office hours, and the caller with a burst pipe dials until someone answers. How plumbers capture after-hours caller details - and what each option costs.
10 July 2026
AI receptionists win on price, availability, and consistency; live answering services win on empathy and messy edge cases. A side-by-side comparison with real costs, and a straight answer on which fits which business.
10 July 2026
A service business that misses calls is quietly handing jobs to competitors. Seven practical fixes - from free call-forwarding settings to an AI receptionist - ranked by cost and effort.
29 June 2026
A virtual receptionist can be a person, software, or both. An AI receptionist is specifically the software kind. Here's how they differ, what each costs, and when a business picks one over the other.
29 June 2026
AI voice agents, IVR, virtual receptionists, and voice assistants overlap but aren't the same thing. Here's what each one is, where they differ, and how a business chooses between them.
29 June 2026
Traditional IVR makes callers press numbers through a fixed menu. Conversational IVR lets them just say what they need. Here's how they differ, and where each one ends and an AI voice agent begins.
10 June 2026
Clara now automatically texts your callers the moment a call ends. Here's how to set it up and why it makes a difference.
9 June 2026
Meta's America's Workforce Academy is the largest private-sector commitment to the skilled trades in US history. Free training, guaranteed jobs, and a clear signal: the trades are the future.
24 May 2026
Mark runs Roberts Plumbing in Wales with two junior plumbers. Watch how Clara changed the way he handles calls — and got his evenings back.
10 May 2026
You can now choose specific contacts that Clara will never answer - your partner, family, or that supplier you need to speak to yourself. Set it up in under a minute.
8 May 2026
The data is pretty clear: most inquiries come in after hours, and the first tradesperson to respond wins the job most of the time. Here's what that means in practice.
8 May 2026
Most tradespeople know reviews matter. Most of them hate asking for them. Here's how to do it without feeling like you're begging - and what your phone manner has to do with it.
8 May 2026
Pet services is one of the fastest-growing sectors in small business. It's also one where the gap between inquiry and booking loses more jobs than almost anything else.
8 May 2026
The challenges solo female operators face in trades are specific - and mostly not the ones people assume. A few honest observations from the people living it.
8 May 2026
Repeat business in trades and service work isn't really about loyalty programmes or follow-up emails. It's about whether people felt like they could trust you - and a lot of that gets decided before the job even starts.
25 April 2026
5 AI phone answering services compared for US contractors and home service businesses. Real pricing, what each does well, and which fits solo vs growing crews.
25 April 2026
We've changed how Clara handles incoming calls. Instead of only catching the ones you miss, Clara can now be your primary answering service - with scheduling, rules, and call learning built in.
22 April 2026
Mobile mechanics can't answer the phone while they're under a car. But the ones who are growing fastest have figured out what to do about it.
11 April 2026
The missed calls that hurt most are the ones you don't know about. For electricians, invisible lead loss is more common than most realise.
2 April 2026
The winter slowdown doesn't have to mean a dry diary. How gardeners keep inquiries warm and clients loyal through the quieter months.
14 March 2026
A locksmith handled 68 calls in his first month with Clara. 16 turned into booked jobs. Here's how to work out what unanswered calls are costing your business.
11 March 2026
Busy feels like progress. Sometimes it is. But there's a difference between a business that's growing and one that's just full.
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